6. Do You Actually See What’s Missing
What do most of us do on seeing a flyer with a missing child? This experiment proved that most people don’t even look at it.
Humans tend to be quite low on observation when it does not directly concern them. When a poster with a missing child was put up, people did not take a good look at it. They, simply, gave it a glance all the while the exact same child was standing right in front of the poster.