Revolutionary Psychology Experiments That Are As Crazy As Their Results

21. Free Beer to Unprejudiced Souls

Carlsberg took its advertisement to several notches higher when they decided to run in as asocial experiment.

They filled a movie theater of 150 seats with 148 heavy-looking bikers with just two seats in the middle left free. A pair of couples were then led into the theater. Most couples avoided the trek amidst the thug-like bikers but those who made it to the empty seats were given free beer. This was a message from Carlsberg to clear up that appearances don’t mean anything.