23. Natural Flavor Doesn’t Exist
Food activists have been fighting for years for more disclosure on what really goes into making processed, canned, frozen, and preserved food. Another disturbing fact is that most of the additives and flavors that we think are natural because it says so on the bottle of maple syrup or on the pasta sauce, really aren’t.
Synthetic chemicals such as propylene glycol are added to foods that contain natural flavors because they have been found to enhance the flavors. When actual natural flavoring is used, it means that the product will have a shorter shelf-life.